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
Dr Martens
I grew up with Dr Martens, and they represented everything that my Generation X upbringing stood for: independence, individuality, and more than a little of not pandering to the status quo. And they did it all with exemplary quality and high design standards. But they sold out in 2013.
This volte face is a two fingered response by a company whose principles underlined a significant part of helping my generation walk a path of original thinking, activism, and the courage to call out those who had tried to control and manipulate us.